Case Study - Wellnessa Norway

FS MRKT AGENCY

Scaling Wellnessa Norway with Strategic Facebook Ads & Social Media Remarketing

In just a few months, our client, Wellnessa, based in Norway saw a staggering increase in revenue, achieving a remarkable $565,274 in sales.

Through targeted Facebook Ads campaigns and precise Social Media Remarketing strategies, we helped them grow their business exponentially, leading to significant improvements across key performance metrics.

The Challenges

Before working with us, the client struggled with:

Inefficient ad campaigns that failed to yield consistent results.

A low conversion rate despite substantial web traffic.

A need for better customer engagement and retargeting strategies to capitalize on missed opportunities.

Our Approach

To overcome these challenges, we implemented a comprehensive digital marketing strategy that focused on:

Full Funnel Optimization: We refined every step of the customer journey, from awareness to conversion, ensuring an efficient path to purchase.

Display Ads and Social Media Retargeting: By leveraging highly targeted Facebook ads and retargeting techniques, we ensured maximum reach and engagement.

Laser-Focused Targeting: Our data-driven targeting strategies allowed us to reach the right audience at the right time, improving conversion rates and overall campaign effectiveness.

Key Results

Here’s a breakdown of the key metrics achieved during the campaign:

Revenue:

$565,274 in sales, a 100% increase over the campaign period (from July 18 to August 20).

Unique Orders:

1,135 unique orders generated, showing significant growth.

Conversion Rate (Conv. Rate):

Improved to 1.25%, showing a significant uplift in customer engagement and purchase behavior.

Average Order Value (AOV):

An impressive $498 per order, representing a 100% improvement.

Page Views:

Surged to 133,123 views, representing an astounding 79,139.88% increase. Our content and social media ads effectively drove traffic.

Opt-in Rates:

Opt-ins increased to 2,683, translating to an impressive 268,200% growth. The opt-in rate also jumped by 236.67%, reaching 2.02% of overall traffic.

How We Achieved This

✅ Strategic Audience Segmentation: We identified high-value audiences and implemented custom audiences, lookalike audiences, and remarketing to optimize ad spend.

✅ Compelling Ad Creatives: We designed attention-grabbing visuals and copy that resonated with the client’s target demographic, boosting engagement.

✅ Data-Driven Insights: Throughout the campaign, we continuously analyzed performance data, adjusting bidding strategies, ad placement, and targeting to ensure optimal results.

Conclusion

Our collaborative efforts delivered a massive ROI for the client, with overall revenue growth exceeding 383%. This case is a perfect example of how our expert approach to Facebook Ads and Social Media Remarketing can drive substantial growth and transform your eCommerce business.

$276,600 in 30 Days

Prior to our cooperation, the Google Ads account had smart campaigns running, with a monthly spend of less than $14,000/month. They were generating $63,700 in revenue, so the ROAS was at 4,55x. The main goals set at the beginning of the cooperation were:

£784,000 in 6 Months

The client is a British brand selling various products for dogs. Their main products are luxury dog beds, leather collars & lead sets. We started working together in the middle of 2021 in the holiday season. It was much easier for us to maintain most KPIs because of…

$596,800 in 30 Days

Our cooperation with this client began at the end of October 2021. The home electronics niche is quite competitive, but with the proper strategy, we were able to scale the account. In the past, the client had worked with another advertising agency. The idea of working with us was to continue to grow, as the previous advertisers were stuck and had no clue how to scale up.

€307,000 in 7 Months

The client is operating in Poland’s furniture industry, which is very competitive due to many well-established manufacturers and their distributors. Most of those companies use Google Ads as their main marketing channel. Right after Q4 2021, we wanted to keep the traction going, even though the client didn’t want to increase the monthly ad spend on Google Ads.

$276,600 in 30 Days

Google Ads wasn’t reporting some sales properly, despite having all tracking codes installed in the right places on the website. The solution was implementing enhanced conversion tracking that allowed us to record 8% more conversions that were previously getting lost.

From $0 to $32,700/month

They asked for help from us, and they wanted to reach their return on ad spend goal, which is at least 4.8x. They have never advertised with Google Ads, so we had no prior data on the account. Achieving such a high ROAS wouldn’t be possible without already ongoing marketing activities through Social Media. Buyers were already familiar with the brand.

In just a few months, our client, Wellnessa, based in Norway saw a staggering increase in revenue, achieving a remarkable $565,274 in sales.

Through targeted Facebook Ads campaigns and precise Social Media Remarketing strategies, we helped them grow their business exponentially, leading to significant improvements across key performance metrics.

The Challenges

Before working with us, the client struggled with:

Inefficient ad campaigns that failed to yield consistent results.

A low conversion rate despite substantial web traffic.

A need for better customer engagement and retargeting strategies to capitalize on missed opportunities.

Our Approach

To overcome these challenges, we implemented a comprehensive digital marketing strategy that focused on:

Full Funnel Optimization: We refined every step of the customer journey, from awareness to conversion, ensuring an efficient path to purchase.

Display Ads and Social Media Retargeting: By leveraging highly targeted Facebook ads and retargeting techniques, we ensured maximum reach and engagement.

Laser-Focused Targeting: Our data-driven targeting strategies allowed us to reach the right audience at the right time, improving conversion rates and overall campaign effectiveness.

Key Results

Here’s a breakdown of the key metrics achieved during the campaign:

Revenue:

$565,274 in sales, a 100% increase over the campaign period (from July 18 to August 20).

Unique Orders:

1,135 unique orders generated, showing significant growth.

Conversion Rate (Conv. Rate):

Improved to 1.25%, showing a significant uplift in customer engagement and purchase behavior.

Average Order Value (AOV):

An impressive $498 per order, representing a 100% improvement.

Page Views:

Surged to 133,123 views, representing an astounding 79,139.88% increase. Our content and social media ads effectively drove traffic.

Opt-in Rates:

Opt-ins increased to 2,683, translating to an impressive 268,200% growth. The opt-in rate also jumped by 236.67%, reaching 2.02% of overall traffic.

How We Achieved This

✅ Strategic Audience Segmentation: We identified high-value audiences and implemented custom audiences, lookalike audiences, and remarketing to optimize ad spend.

✅ Compelling Ad Creatives: We designed attention-grabbing visuals and copy that resonated with the client’s target demographic, boosting engagement.

✅ Data-Driven Insights: Throughout the campaign, we continuously analyzed performance data, adjusting bidding strategies, ad placement, and targeting to ensure optimal results.