EXCEEDIOS
FS MRKT AGENCY
Driving Revenue Growth with Targeted Ad Campaigns
Luxelle Shop, a high-end eCommerce retailer based in Germany, was facing challenges with scaling their online revenue and improving customer engagement. While they offered a range of luxury products, their marketing efforts were not yielding the desired results. They approached us to devise a strategy that would not only drive sales but also enhance their overall digital presence.
The Challenges
Prior to partnering with us, Luxelle Shop encountered several key issues:
- Low conversion rates despite increasing website traffic.
- Difficulty in retargeting potential customers who had shown interest but left without purchasing.
- Inability to efficiently scale their Facebook Ads campaigns to generate consistent revenue growth.
- Lack of an effective strategy to grow their email list for future customer engagement.
Goals
- Achieve a substantial increase in revenue within a short period.
- Improve the overall conversion rate of the website.
- Maximize the effectiveness of Facebook Ads by refining targeting and ad creative.
- Grow the email subscriber list to boost long-term retention and future marketing efforts.
Our Approach
To help Luxelle Shop meet its objectives, we implemented a comprehensive marketing strategy that focused on three primary areas:
1.Facebook Ads Optimization:
- We designed and launched a series of highly-targeted Facebook Ads campaigns, focusing on engaging luxury shoppers and previous website visitors.
- Leveraged custom and lookalike audiences based on Luxelle Shop’s existing customer data, ensuring the ads were seen by the most relevant audiences.
2.Retargeting and Abandoned Cart Recovery:
- We introduced an aggressive retargeting strategy to bring back visitors who had viewed products but did not complete a purchase.
- Created dynamic ads that highlighted items left in abandoned carts, driving these potential customers back to complete their purchase.
3.Lead Generation and Opt-In Growth:
- To ensure long-term engagement, we implemented various lead capture methods across the website, including pop-up offers and email subscription incentives, to grow Luxelle Shop’s email list.
- Focused on improving the opt-in rate by refining the messaging and placement of lead generation forms, making it easier for visitors to subscribe.
Key Results
Over the campaign period of July 18 - August 20, our strategy produced significant results:
- Revenue Growth:
Luxelle Shop saw a 100% increase in revenue, generating a total of $20,441.25 within the campaign period.
Unique Orders:
- The store processed 544 unique orders, demonstrating a clear increase in purchase activity.
Improved Conversion Rate:
- Conversion rates improved to 1.47%, showing the effectiveness of the optimized ad campaigns and targeted strategies.
Increase in Traffic:
- Website traffic surged, with 55,158 page views recorded during the campaign, reflecting a remarkable 64,791.76% increase in overall site visits.
Higher Average Order Value (AOV):
- Luxelle Shop’s AOV increased to $38.00, indicating the success of upselling and product bundling strategies.
Opt-In List Growth:
- We successfully captured 1,343 new email opt-ins, significantly growing Luxelle Shop’s list of potential long-term customers.
Opt-In Rate Increase:
The opt-in rate rose to 2.43%, a marked improvement that will drive future customer retention.
Conclusion
Through a combination of laser-focused advertising, retargeting strategies, and lead generation efforts, we helped Luxelle Shop achieve rapid growth in both revenue and customer engagement. Our tailored approach not only delivered immediate results but also set the foundation for sustainable long-term success.
Looking to Scale Your eCommerce Business?
If you're facing similar challenges and want to unlock your store’s growth potential, contact us today to learn how we can help you achieve exceptional results like Luxelle Shop.
FS MRKT Limited - Your scalling partner
Email Us
michael@fsmrkt.com
FS MRKT Limited
Unit 1005, 10th Floor, Boss Commercial Centre, 28 Ferry Street, Yau Ma Tei, Hong Kong
Email Us
michael@fs2.agency
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FS MRKT Limited 📍
Unit 1005, 10th Floor, Boss Commercial Centre, 28 Ferry Street, Yau Ma Tei, Hong Kong
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