EXCEEDIOS
FS MRKT AGENCY
Driving Revenue Growth with Targeted Ad Campaigns
The Challenges
Healtie, an innovative health products store in the Netherlands, faced significant challenges in scaling their online operations effectively. While the store had a solid foundation of products and a loyal customer base, they struggled with optimizing their advertising strategy to maximize conversions and effectively capture leads.
Key challenges included:
- Suboptimal Conversion Rates: Despite a high volume of traffic, the conversion rates were lower than industry benchmarks.
- Inconsistent Customer Engagement: Difficulty in maintaining customer interest and engagement throughout the buying process.
- Ineffective Lead Capture: Low effectiveness in capturing leads through their website for future marketing efforts.
Objectives:
- Boost Conversion Rates: Enhance the effectiveness of online ads to increase customer conversions.
- Increase Average Order Value (AOV): Encourage higher spending per transaction.
- Grow Email List: Expand their email marketing database to improve future marketing and retargeting efforts.
Goals
- Boost Conversion Rates: Enhance the effectiveness of online ads to increase customer conversions.
- Increase Average Order Value (AOV): Encourage higher spending per transaction.
- Grow Email List: Expand their email marketing database to improve future marketing and retargeting efforts.
Our Approach
To address these objectives, we crafted a comprehensive digital marketing strategy that included:
1. Conversion Rate Optimization
- Refined target audience profiles based on detailed customer behavior analysis.
- Enhanced Facebook Ad campaigns with A/B testing to determine the most effective ad elements for their target audience.
2. Website Traffic and Engagement
- Implemented robust SEO strategies to increase organic search traffic.
- Deployed targeted content marketing tactics to improve engagement and dwell time on Healtie’s website.
3. Lead Generation and Opt-In Campaigns
- Developed creative and compelling opt-in incentives aligned with customer interests and needs.
- Placed strategically optimized CTA buttons and sign-up forms across the website to maximize visibility and user interaction.
Key Results
Our targeted interventions over the nine-month campaign period yielded impressive outcomes:
- Unique Orders:
Achieved 16,488 unique orders, a dramatic increase of 6886.44%.
- Conversion Rate:
Enhanced conversion rate to 1.43%, an improvement of 47.42%.
- Average Order Value (AOV):
Raised AOV to $35.00, up by 9.71% from the previous average.
- Website Traffic:
Significantly increased page views to 20,706,03, reflecting a 6167.91% increase.
- Opt-ins:
Grew the opt-in list to 41,601 entries, an increase of 6545.53%.
- Opt-in Rate:
Improved the opt-in rate to 2.01%, an increase of 6.35%.
Conclusion
Through meticulously planned and executed ad campaigns, Healtie dramatically improved its eCommerce metrics, enhancing both revenue and customer engagement. This comprehensive approach not only transformed their immediate sales figures but also established a robust foundation for sustained future growth through an expanded email list and improved customer engagement strategies.
Looking to Scale Your eCommerce Business?
Join leading brands like Healtie and revolutionize your digital marketing strategy. Contact us today to explore how our tailored solutions can elevate your business success.
FS MRKT Limited - Your scalling partner
Email Us
michael@fsmrkt.com
FS MRKT Limited
Unit 1005, 10th Floor, Boss Commercial Centre, 28 Ferry Street, Yau Ma Tei, Hong Kong
Email Us
michael@fs2.agency
Company Info
FS MRKT Limited 📍
Unit 1005, 10th Floor, Boss Commercial Centre, 28 Ferry Street, Yau Ma Tei, Hong Kong
Copyright © 2024. FS MRKT Agency Limited.
All Rights Reserved.